Catherine Stanton Schiff has always been a Thirsty Girl. She has spent the past two decades as a sales and marketing executive in the alcohol beverage industry, representing hundreds of brands, including Bacardi, Dewar’s, Bombay Sapphire, Stoli, Kahlua, Makers Mark, Sauza, Clos du Bois, Geyser Peak, Gary Farrell and Champagnes Perrier-Jouet & Mumm – just to name a few!
Catherine began her cocktail career as so many Thirsty Girls do, mixing up margaritas and serving drinks behind the bar. She loved the bar business so much, she created her own job coordinating liquor and beer promotions for El Torito’s six Massachusetts locations, going on to become the Regional Marketing Coordinator for all twenty-six Northeast locations. From there, Catherine was recruited to be part of the team that launched Pete’s Wicked Ale, the beer which took the country by storm during the microbrew explosion in the early 90’s. Catherine went on to work for Bacardi-Martini USA, Allied Domecq Spirits & Wine and Beam Wine Estates in on-premise sales and marketing management.
Catherine has lectured about her career and the alcohol beverage industry at Boston College (from where she holds a BA in Communications) and Emerson College. She has appeared on local Boston TV and radio, in The Improper Bostonian & Stuff magazines, The Boston Herald and Patriot Ledger newspapers and in several corporate on-premise training videos. She has won “Patrick Henry Creative Promotions” Promotion of the Year, Bacardi’s Regional On-Premise Manager of the Year and has been named one of the “Powerful People Who Make Nightlife Happen” by Boston’s Stuff Magazine.
Catherine produced and hosted a weekly radio program, Cocktails for Everyone!, on the VoiceAmerica Radio Network, where she interviewed the most influential members of the wine, spirits, beer and culinary industries, including the Head Thirsty Girl, Leslie Sbrocco. Catherine is currently the Massachusetts Key Account Manager for Brugal Rum, which is part of the Edrington Group portfolio and distributed by Remy Cointreau USA.
To find out more about Catherine’s adventures, check out her blog at
You can also connect with Catherine on Twitter at