Only a few men in the world hold the top distinction in the tequila category as Maestro Tequilero. And even fewer women. Bertha González Nieves is the first woman ever to be accredited as Maestra Tequilera by the Academia Mexicana de Catadores de Tequila.
Her extensive, unparalleled knowledge of the industry, coupled with her singular vision to revolutionize the category of tequila, lead her on a journey to create a tequila with a profile unlike any other. Casa Dragones is a limited edition, uniquely smooth sipping tequila, hand-crafted in small batches with meticulous attention to detail.
Prior to co-founding Tequila Casa Dragones, González Nieves spent the last ten years as a top executive for Jose Cuervo International, the largest tequila company in the world and one of the top ten global spirits. She was responsible for Cuervo’s portfolio of brands in North America and managed over 65% of the company’s worldwide revenue. González Nieves was also instrumental in establishing the company’s global team in New York and played a key role in the recent upsurge and popularity of the tequila category in the U.S. and worldwide.
While at Jose Cuervo, she held senior marketing and commercial positions, including Commercial Director for North America, Global Director of New Business and Innovation and Global Brand Director. Prior to her position at Jose Cuervo, González Nieves served as a consultant at Booz Allen & Hamilton, where she designed and implemented marketing strategies for leading global packaged goods companies.
González Nieves graduated Magna Cum Laude with a BA in Business Administration from Universidad Anahuac in Mexico City and holds a Masters of Science degree in Integrated Marketing Communications from the Medill School of Journalism & J.L. Kellogg Graduate School of Management at Northwestern University. Among her honors, she received the Arthur E. Tatham Award for exceptional performance and outstanding promise in the field of marketing communications. She has also been identified as one of Mexico’s top young businesswomen.
In her spare time, González Nieves pursues various personal endeavors, including producing a film entitled Matando Cabos that was selected to appear at the 2005 Sundance Film Festival and launching DF, Mexico City’s magazine in 2005.
She has also served as board member of Editorial Mapas in Mexico City and Legal Momentum in New York City, as well as on the marketing committee of El Museo del Barrio in New York City.
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